Oracle Enterprise Manager 12c, is business software that offers integrated IT management from a functional business perspective. The campaign highlights the ability of IT departments to prioritize their company’s business needs and optimize their Cloud infrastructure.

The Campaign visuals show an IT person using a futuristic control interface. To communicate that the person understands the business of IT operations, the mission control interface is represented as a group of floating screens, each depicting a business process, and tied together with charting elements. The IT person simply reaches out as if dynamically monitoring, adjusting, rearranging, and configuring these processes for instant results through a single interface.

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