A memorable mini-brand campaign that highlights how Bill.com's AI can make your job easier and hands free. The Product Marketing team paid this graceful blend of product awareness with a self-driving car and a comically over-multitasking manager.
My role was directing the video agency and advising on the script, cut-downs, talent selection, wardrobe, and location.
It was a lot of fun to produce this project, and remember, "always sit in the drivers seat while operating your car, and your Accounts Payable." Even legal laughed when we rewrote their mandatory disclaimer.