A memorable mini-brand campaign that highlights how Bill.com’s AI can make your job easier and hands-free. The Product Marketing team paid this graceful blend of product awareness with a self-driving car and a comically over-multitasking manager.
I directed the video agency, advised on strategy, concept, script, cut-downs, talent selection, wardrobe, and location. Crafted performance ads and idealized product screens.
It was a lot of fun to produce this project, and remember, “always sit in the driver’s seat while operating your car, and your Accounts Payable.” Even the lawyers laughed when we rewrote their mandatory disclaimer.
