The concept is a twist on demographic data. You might have statistics and data for your customers, but does it really tell you who they are or what they care about? Do you know that a 28 year-old home-owner loves 80s rock and is looking for a new guitar? Or that Hector decided he’s in the market for a new camera? You need insights from actions and conversations to truly know your customers. You need to have the right technology to engage with your customers and truly #KnowYourPeeps. 
This integrated branding awareness campaign centered around a Advertising and Marketing Data speaking session and included mobile branding activations, bus wraps, pedicabs signs, and the hosting of an official SXSW Interactive party.
Role: concept, copy, and design
Bus Wrap
People
Landing Page — Desktop
Landing Page — Mobile
VIP Pass for Party

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