SXSW 2016 integrated branding awareness campaign centered around a Marketing Data speaking session. Included mobile branding activations, bus wraps, pedicab signs, and the hosting of an official SXSW Interactive party.
The concept is a twist on demographic data. You might have statistics and data for your customers, but does it really tell you who they are or what they care about?
Do you know that a 28-year-old homeowner loves 80s rock and is looking for a new guitar? You need insights from actions to engage and truly know your customers. #KnowYourPeeps.
Role: concept, copy, and design
Bus Wrap
People
Landing Page — Desktop
VIP Pass for Party
