The National Retail Federation is the world's largest retail trade association, and their show brings tens of thousands of retail managers and execs to New York annually. 

Oracle's massive 30x40 foot, 2-story booth held 96 people in conference rooms within its structure at one time. The booth had to give Oracle a strong brand presence while attracting retailers to find out more about Oracle's technology solutions. 

The design of the booth utilizes a "far, near, close" concept. From far, the booth has a strong Oracle red-banded, brand presence. From near, the booth shows the diversity of retail customers spanning grocery and chain restaurants to department stores and discount retailers. From close, customer quotes and success stories are highlighted for each major retail category at the show. 

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