How do you speak to a change-averse banking audience whose primary concern is becoming a commodity to their small business clients?
Simple: Highlight how your bank can be integral to their client's day-to-day operations and how you can "Put your bank at the center of business payments."
I partnered with my Product Marketing colleagues and a fantastic agency partner, Sans Serif, to scope, brand, and build the campaign highlighting digital payments' central role in the online business banking experience.
