Connect Product Launch 2018

How do you speak to a change-averse banking audience whose primary concern is becoming a commodity to their small business clients? 

Simple, highlight how your bank can be integral to their client's day-to-day operations and how you can "Put your bank at the center of business payments."

I partnered with my Product Marketing colleagues and a fantastic agency partner, Sans Serif, to scope, brand, and build the campaign highlighting digital payments' central role in the online business banking experience.

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