Role:
Creative direction; product naming; & development, testing, and optimization of creative
Creative direction; product naming; & development, testing, and optimization of creative
Audience:
Top 50 US banks
Top 50 US banks
Challenge:
Speaking to a change-averse banking audience whose primary concern is becoming a commodity to their small business clients?
Speaking to a change-averse banking audience whose primary concern is becoming a commodity to their small business clients?
Solution:
Partnered with bank channel marketing and GTM team members to launch and grow the white-label line of business, Bill.com Connect. Highlight how your bank can be integral to your client’s day-to-day operations and how you can “Put your bank at the center of business payments.”
The team (with agency support) developed the sub-brand identity, website, demand-generation ads, content-based campaigns, email nurture programs, videos, sales tools, and event experiences.
Partnered with bank channel marketing and GTM team members to launch and grow the white-label line of business, Bill.com Connect. Highlight how your bank can be integral to your client’s day-to-day operations and how you can “Put your bank at the center of business payments.”
The team (with agency support) developed the sub-brand identity, website, demand-generation ads, content-based campaigns, email nurture programs, videos, sales tools, and event experiences.
Results:
3x improvement in customer acquisition.
Acquired customers: American Express, JPMorgan Chase, Bank of America, PNC, Capital One, Commerce Bank, and FNBO
3x improvement in customer acquisition.
Acquired customers: American Express, JPMorgan Chase, Bank of America, PNC, Capital One, Commerce Bank, and FNBO
