Role:
Concept and scope, creative direction, character development, video script writing
Concept and scope, creative direction, character development, video script writing
Audience:
Enterprise & Midmarket Marketers
Enterprise & Midmarket Marketers
Modern Mark ventures out on his Journey to Modern Marketing. Through twists and turns, he learns the 5 tenets of Modern Marketing and leads his savvy team to success.
Challenge:
How do you get marketers to pay attention and break through the content-marketing noise?
Bonus points for keeping the Eloqua mojo alive after Oracle announced its intent to purchase Eloqua.
How do you get marketers to pay attention and break through the content-marketing noise?
Bonus points for keeping the Eloqua mojo alive after Oracle announced its intent to purchase Eloqua.
Solution:
Have some fun, stand out, and entertain as we educate. Customers and prospects can see the journey's trials, relate to them, learn from the adventure, and see that Eloqua's got the tech to help.
Have some fun, stand out, and entertain as we educate. Customers and prospects can see the journey's trials, relate to them, learn from the adventure, and see that Eloqua's got the tech to help.
Results:
45 million in revenue attribution. With >20% of Closed Won deals having watched a Modern Mark video in the last 6 content-marketing touches before MQL.
45 million in revenue attribution. With >20% of Closed Won deals having watched a Modern Mark video in the last 6 content-marketing touches before MQL.
Round 1: Character Development
Round 2: Character Development
Round 3: Character Development
Round 4: Character Development
Modern Mark in The Journey to Modern Marketing: Episode 1
Modern Mark presenting a Markie Award at Eloqua Experience
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